How to Automate Pinterest Posts From Etsy Listings
by
Ryan ODonnell
Last updated:
April 03, 2025
Pinterest is a visual platform with a vast user base, which makes it perfect for showcasing Etsy products. With over 400 million active users, Pinterest offers Etsy sellers an opportunity to reach a massive audience of potential customers actively looking for unique and creative items. That’s why many sellers are looking for ways to automate Pinterest posts from Etsy listings—to consistently stay in front of their audience without the manual work.
However, manually posting each new product listing on Pinterest can be time-consuming and tedious, taking away from hours that could be spent on other important aspects of running an Etsy business. That’s where automating Pinterest posts from Etsy listings comes in.
Using a simple Etsy to Pinterest integration, sellers can connect their Pinterest marketing and consistently have a platform presence without intervening manually. Automating Pinterest posts allows sellers to focus on creating quality products, providing excellent customer service, and growing their business.
Use MESA to automate Pinterest pins from new Etsy product listings
Get started with this template:
MESA Template ID
generate-pinterest-pin-from-etsy-listing
Topics:
Step-by-step guide: Create a Pinterest Pin from a new Etsy listing
Time needed: 5 minutes
This workflow generates a Pinterest pin whenever you publish a new Etsy listing. Turn every new Etsy listing into a Pinterest-worthy moment—automatically!
Detect new Etsy listing
The workflow triggers when your Etsy shop has a new active listing.
Retrieve listing images
Once the workflow detects a new listing, it retrieves the associated images. It uses the listing’s unique ID to gather all the product listing images.
Create Pinterest Pin
This step creates a new Pinterest pin that includes the listing’s title and description, along with the main image. It is automatically posted to the specified Pinterest board, enhancing the listing’s discoverability through Pinterest.
Turn “On” this workflow
Run your workflow once to confirm that new Etsy listings are pinned to your Pinterest board. Then, turn “On” this workflow to have it run automatically.
Use this template:
MESA Template ID
generate-pinterest-pin-from-etsy-listing
Tips for Pinterest automation
When automating Pinterest posts from Etsy listings, you must have a strategy. Here are some tips to help you with successful Pinterest automation:
Use Filters and Delays for optimal scheduling
Timing is everything in Pinterest marketing. Since this automation is triggered when the Etsy listing is created, you may want to use a Filter or Delay to control when to publish your pins. Target the most opportune moments when your target audience is active on the platform. For example, if you’re always adding listings on the weekend, use the Delay built-in tool to wait 2 days before proceeding.
Add AI-powered descriptions to your Pins
Adding AI to your pinterest automation lets you auto-generate pin descriptions based on your Etsy listing information.
Remember, only the first 50 characters of a pin description are visible in the feed. So make sure to front-load your descriptions with the most important and informative parts to grab users’ attention and encourage them to click through to your Etsy listing.
Curate a mix of automated and handcrafted content
Dedicate some time to create unique high-quality pins that tell your brand story, feature customer experiences, or themed collections. These handcrafted pins complement your automated content and give you a well-rounded presence on the platform.
You should also actively participate in the Pinterest community by engaging with your followers, responding to comments, and collaborating with influencers or complementary brands. These interactions help build relationships and trust with your target audience.
Is automation reliable for maintaining my Pinterest presence?
Yes, automation ensures consistent posting, helping you stay active and grow your audience without more effort.
How can I ensure my automated pins look professional?
Use high-quality images, compelling descriptions, and optimized listing templates to maintain a polished, brand-aligned look.
What’s the best frequency for posting automated pins?
We recommend publishing products on Etsy throughout the day to produce the same pinning cadence on Pinterest.
Can I customize the automation for different product categories?
Yes, filters allow category-specific scheduling, descriptions, and visuals for more targeted pins. The Etsy listing only stores the Taxonomy ID so add the workflow step “Get List of Properties by Seller Taxonomy” to then filter whether the new listing is included in the right category. Contact us if you need help setting this up for your automation.
What you should do now
Whenever you’re ready…here are 4 ways MESA can help you get more done:
Sign up for MESA. The best way to get started is sign up for MESA today. Every plan includes the first 7-days free so you can be assured your workflow is running properly.
Browse pre-made templates. Our customizable workflow templates are a great way to get started more quickly.
Talk to our automation experts. If you need help personalizing any workflow template, guidance how to make any automation or, simply want us to make your workflow, we can help.
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