How FAMSF Increased Membership Sales 22% in 3 Months with MESA
by
Jen Sparks
In San Francisco, California, the Fine Arts Museums of San Francisco (“FAMSF”), is an organization comprised of two two incredible, world-renowned art museums: the de Young and Legion of Honor.
As part of their mission, FAMSF operates shops with a distinguished selection of art, books, posters, prints, and home decor items for purchase both on and offline.
Problem
FAMSF needed its digital Shopify storefront to integrate with the back-office systems it relies on for inventory, fulfillment, and membership.
Bradley Platz, Assistant Director of eCommerce, Retail Operations Department, turned to FAMSF’s Merchant Success Manager at Shopify Plus for a recommendation on a custom integration between the various systems. Their representative recommended MESA and Platz reached out immediately.
Our goal was to serve our members and customers, and in order to serve them well, we had to know who they were. We looked at a lot of options for how to achieve that goal.
Bradley Platz, Assistant Director of eCommerce, Retail Operations
Solution
FAMSF used MESA to bridge communications between their Shopify Plus store and the FTP and custom REST API’s in their tech stack. This allows them to continue using the electronic systems their organization depends on, while keeping data in sync and up to date. Due to MESA’s flexible nature, all systems were able to be integrated quickly and reliably.
Results using MESA
Within three months of launching with MESA, membership sales have increased 22% and FAMSF’s online store now drives an average of $10,000/month in membership renewals. FAMSF’s members also appreciate the integration because now they can purchase exclusive items and use their members-only discount when shopping online.
MESA helped us set up our integration in a smart way that didn’t diminish any of the features within Shopify or potentially restrict us from utilizing new features that came out down the road.
Bradley Plat, Assistant Director of eCommerce, Retail Operations
What you should do now
Whenever you’re ready…here are 4 ways we can help you grow your business:
Add MESA to your Shopify store. The best way to get started is by adding the MESA app from the Shopify App store. Every plan includes the first 7-days free so you can be assured your workflow is running properly.
Browse pre-made templates. Our customizable workflow templates are a great way to get started more quickly.
Talk to our automation experts. If you need help personalizing any workflow template, guidance how to make any automation or, simply want us to make your workflow, we can help.
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