How to Automate Your Order Delivered Flow in Klaviyo
by
Ryan ODonnell
Last updated:
April 01, 2025
Keeping customers informed and engaged is key to building long-term relationships. Klaviyo, an email marketing platform, has the tools to help you streamline your communication strategy and deliver fantastic customer experiences.
One of Klaviyo’s most powerful tools is the ability to create automated email flows that keep customers in the loop at every stage of their journey. From welcome series to abandoned cart reminders, these flows ensure your brand stays top of mind and provides timely, relevant information to your audience.
Today, we’ll examine one of the most important flows for any online store: the Order Delivered Flow. By the end of this article, you’ll understand why this flow is important, how to set it up, and best practices for maximizing its impact on customer satisfaction and loyalty.
Get MESA today and enable Order Delivered flows with Klaviyo!
Start with this template:
MESA Template ID
trigger-klaviyo-message-when-order-delivered
Topics:
What is a Klaviyo order-delivered flow?
A Klaviyo order-delivered flow is an automated sequence of emails that gets triggered when a Shopify order’s “delivery status” is updated to “delivered”. This flow keeps customers informed about the status of their purchase and gives them peace of mind and trust in your brand.
The order-delivered flow can include personalized messages thanking the customer for their purchase, confirming the delivery details, and providing any follow-up information. Using Klaviyo’s segmentation and dynamic content, you can tailor these emails to each customer.
Step-by-step guide: Trigger a Klaviyo flow when a Shopify order is delivered
Time needed: 5 minutes
By connecting Tracktor with Klaviyo, this setup allows you to automatically send a thank you message, request feedback, or offer product suggestions, thus building customer loyalty through timely communication.
Monitor fulfillment status
The workflow starts by monitoring the fulfillment status through Tracktor. Specifically, it triggers when a Shopify order is marked as “Delivered.”
Retrieve order details from Shopify
The next step uses the Order ID to retrieve the specific order details from Shopify.
Create a Klaviyo event
With the necessary Shopify order details retrieved, an event is created in Klaviyo to trigger a flow.
Turn “On” this workflow
Be sure to run your workflow once to ensure delivery updates are being added as an event in Klaviyo. Then, turn “On” this workflow to have it run when Tracktor update the fulfillment status updates.
Set up a Klaviyo flow that is triggered from a new event
In Klaviyo, go to ‘Flows’ and start a new flow from scratch or use a template. Choose ‘Metric’ as the trigger type and select an event (e.g., ‘Order Delivered’) to initiate the flow. Refine who enters the flow by applying filters, such as triggering only for specific products or order values.
Be sure the flow includes sending an email or SMS to the customer using the email address associated with the order. The message content can include the order name, fulfillment ID, and status, allowing personalized communication regarding the order delivery.
Building trust with your customers is essential. One of the easiest ways to do this is to keep them informed and engaged throughout their post-purchase journey.
Reduce support tickets
By automating these notifications, you also reduce the burden on your support team. Customers are less likely to reach out with questions about their order status, allowing your team to focus on more complex issues and proactively address any potential problems, ultimately increasing customer satisfaction and loyalty.
Enable cross-selling
Another way to use the order-delivered flow is for cross-selling and upselling. Analyze the items the customer has just received and curate personalized recommendations for related products or higher-value alternatives that fit their preferences and needs. By doing this, you’re showing you understand their unique requirements and encouraging them to explore more of what your brand has to offer.
To get the most out of your order-delivered flow, follow best practices that prioritize customer experience and engagement.
Time messages after delivery confirmation
Wait a few hours after delivery before triggering your flow to give the customer plenty of time to receive and open their package. This minimizes the risk of sending too early and allows you to tailor your messaging to the customer’s preferences. For example, sending your order-delivered email in the evening may increase engagement rates as customers are more likely to browse their inboxes at home.
Include “next steps” for customers
This includes providing easy access to product details, support inquiries, and return or exchange policies. By anticipating the customer’s post-purchase needs and making this information available, you’re showing proactive customer service and reducing the chance of frustration or confusion.
Keep messages short and action-oriented
Use a friendly, appreciative tone that thanks the customer for their business but keeps it brief and easily consumable. Use clear and compelling CTAs to encourage the desired action, such as leaving a review or exploring related products with an exclusive discount code.
Frequently asked questions
How quickly do delivery notifications send?
Typically, notifications trigger once Tracktor marks an order as “Delivered” in Shopify. However, some carriers may have slight delays in updating delivery status, so the timing may vary.
Can I customize message content?
Yes, Klaviyo allows full customization, including dynamic fields for order details. You can personalize messages with customer names, product names, and tailored offers.
What happens if the delivery status changes?
If an order is marked “Returned” or “Failed Delivery,” you can trigger different flows. Adjust messaging accordingly to offer support or resolve delivery issues. Check out our other template: Send Shopify In-Transit Fulfillment Updates to Klaviyo.
What you should do now
Whenever you’re ready…here are 4 ways MESA can help you get more done:
Sign up for MESA. The best way to get started is sign up for MESA today. Every plan includes the first 7-days free so you can be assured your workflow is running properly.
Browse pre-made templates. Our customizable workflow templates are a great way to get started more quickly.
Talk to our automation experts. If you need help personalizing any workflow template, guidance how to make any automation or, simply want us to make your workflow, we can help.
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