Tag Shopify Customers Who Purchase Subscriptions

This step automatically monitors your Recharge account for new subscription events and passes the subscription details to the next step. No configuration is required - MESA connects to your Recharge account and listens for subscription creation events in real-time. When a customer subscribes to any product, this trigger captures their customer ID and subscription details to begin the tagging process.

MESA automatically retrieves the full customer record from Recharge using the customer ID captured in the trigger step. This step requires no configuration and runs automatically to gather the customer's external ID information. The retrieved data includes the Shopify customer ID reference that's needed to tag the correct customer in your Shopify store in the final step.

MESA automatically looks up the customer in your Shopify store using the external customer ID from the previous step. This retrieval step runs without any configuration needed and confirms the customer exists in Shopify before attempting to add tags. The step passes the verified Shopify customer ID to the final tagging action to ensure accurate tag application.

MESA adds a tag called "Recharge Tag" to the customer's Shopify profile automatically. You can customize this tag name in the template settings to match your preferred naming convention, such as "Subscriber", "VIP Customer", or "Recurring Customer". The tag gets applied immediately after the customer creates their subscription, allowing you to use Shopify's customer segments and marketing tools to target these valuable repeat customers.